Web Design and Development
The design and development process starts with looking at your Web needs and includes interviews with your key staff and personnel, as well as an in-depth analysis of your competition. From what we discover, we are able to recommend solutions, and maximize the user experience of your site.
In Designing Your Website We Will Focus on Three Areas:
- Information Design – The organization and structure of the content on your site.
- Interactive Design – Usability of the website and how your audience interacts with it.
- Graphic Design – The look and layout of the site, in compliance with your brand guidelines, and using the latest techniques.
User Interface and User Experience
We will identify the strengths and weaknesses of your current website and determine an appropriate plan of action to enhance the user’s experience. Areas we investigate include image quality, navigation ease-of-use, object placement, readability, and the general feel and influence of your site.
Search Engine Optimization (SEO) is an important factor to consider when coding and writing content for a website. We use semantically meaningful HTML and industry best practices to maximize SEO on your website. We create alt tags and header tags, recommend proper title tags and page names, and write relevant and targeted metatags. Using key words and key-phrase rich content, we increase your search engine rankings and help you reach a specific audience.
Content Management Systems
Many times the best solution involves utilizing a content management system (CMS). We can develop customized themes for CMS platforms such as WordPress, Drupal, or Joomla.
Google Analytics Monitoring, Metrics & Reporting
Your website is a peerless source for data and demographic information. Your site visitors are coming to you to get information, buy products, or subscribe to services. That information can be used to help refine your site and even your business. Growing Minds can monitor your Web traffic, determine useful facts from the data, and generate a report that shows you who is coming to your site, how they’re getting there, and what they’re doing. We can also make recommendations on how to fine-tune your message in order to attract the type of clientele you seek.
Coding and Compliance
Our coding standard ensures that your site is coded using Strict XHTML with W3C-compliant CSS. This improves cross-browser compatibility, and it separates the design from the content to maintain consistent styles and flexibility in your site layout.