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Responsive Web Design

Responsive web design (RWD) is a web design approach aimed at developing web sites that work well across a wide range of devices (from desktop computer monitors to tablets and mobile phones). Ideally your site should be easy to read and navigate around with a minimum of resizing, panning, and scrolling. The ultimate goal of RWD is a single website, optimized for any screen size.

Why Develop A Responsive Site?

There has been explosive growth in mobile demand as consumers access online content on more devices — computers, smartphones, tablets, TVs, eReaders, and even gaming consoles.

According to the Pew Research Center, “Today nearly two-thirds of Americans own a smartphone, and 19% of Americans rely to some degree on a smartphone for accessing online services and information and for staying connected to the world around them — either because they lack broadband at home, or because they have few options for online access other than their cell phone.”

“64% of American adults now own a smartphone of some kind, up from 35% in the spring of 2011. Smartphone ownership is especially high among younger Americans, as well as those with relatively high income and education levels.”
— Pew Research Center

It’s important that your site deliver traditional Web (i.e., full-screen laptops and desktops with browsers) experiences alongside mobile experiences on a multitude of devices, each with different screen real estate and interaction methods.

How Do We Develop Responsive Websites?

Several things need to be taken into consideration when developing a responsive web site design. These are the three technical ingredients for responsive web design:

  1. Fluid Grids – Components in fluid grid designs flow and adapt based on the environment.
  2. Flexible Images – Images resize to fit the space allowed.
  3. Media Queries – Allow content rendering to adapt to conditions such as screen resolution.

In addition, to these technical approaches we need to consider designing content and pages for smaller screens and lower bandwidth. It’s easier to go small and build up to larger screen sizes rather than designing big and then reducing for smaller screen sizes. Also, it is helpful to determine what your users want when they are on the go and prioritize your mobile content based on that. It can make sense to flag certain content as mobile-only.

How Responsive Is Your Website?

Does your web site content resize itself depending upon the size of the device it is viewed with? Has your site been tested on a wide variety of devices to guarantee an optimal experience?

Customers are interacting with your business using their mobile devices — whether or not you have a mobile content strategy. To find out how your web site can be converted to a responsive site contact us for more information.


  1. Pew Research Center article April 1, 2015 by Aaron Smith “U.S. Smartphone Use in 2015”
  2. Tablets and smartphone use is growing among US online adults. See the January 4, 2011, “Tablets Will Grow As Fast As MP3 Players” report and see the March 9, 2011, “Crafting Products For The Next Smartphone Owners” report.

We’re new to New Hampshire, and we’re having fun getting to know the area! There was a lot happening on the weekend of August 17th and 18th. We enjoyed beautiful summer weather, perfect for exploring the Nashua area.

60th Greeley Park Art Show

We started on Saturday with the 60th Greeley Park Art Show. Greeley Park is a landmark park in downtown Nashua. Artists from the New England area come and set up their booths to display their work from 10am to 5pm on both Saturday and Sunday. There were approximately fifty artists displaying their work which included oils, watercolors, acrylics, photography, digital art, pastels, drawings, illustrations, mixed media and jewelry.

60th Greeley Park Art Show

60th Greeley Park Art Show

I was going to the show to browse and had no intention of buying anything, but there was so much wonderful artwork on display that I had a hard time limiting myself to the purchase of just one photograph and one print!

10th Annual New England Peach Festival

peachesSaturday evening we headed north and west to Lull’s Farm Stand, Route 13, Milford, NH for the 10th Annual New England Peach Festival. We were running a little late after the art show and we arrived at the Peach Festival just as they stopped serving the lobster dinner. Luckily for us, they had a few lobsters left and agreed to serve the four people in our party before closing up for the day. What a wonderful dinner! We each had a 1 1/4 lb. Maine lobster, corn on the cob, potato salad, peach bread, peach iced tea and peach shortcake – all for $20 per person!

There was live music during dinner which was served on long tables outside under a tent. We enjoyed chatting with other people from the area who where sitting at the same table. The Church of Our Saviour in Milford sponsored the dinner and the proceeds from the dinner helped support their partner parish in Ondjiva, Angola in southwestern Africa.

We made sure to buy a homemade peach pie to take home with us and we marked the Peach Festival on our calendars for next year, too.

Symphony NH Orchestra & Chorus Concert at Nashua’s Historic Holman Stadium

Sunday evening we made our way to Holman Stadium, a baseball stadium constructed in 1937 as a multi-purpose stadium by the City of Nashua, for a free Summer Pops concert for families performed by the Symphony NH Orchestra & Chorus.

Conductor Jonathan McPhe

Jonathan McPhee, Music Director & Principal Conductor

Nashua Mayor Donnalee Lozeau, welcomed the audience, and Conductor Jonathan McPhee started off the concert with Aaron Copland’s Fanfare for the Common Man.

The program of popular film, Broadway, and orchestral pieces included a Salute to the Armed Forces, “O, Fortuna” from Carmina Burana, Holst’s The Planets – Mars & Jupiter, Williams’ Raiders of the Lost Ark March, Schonberg’s Suite from Les Miserables, America the Beautiful, The Suite from Phantom of the Opera, the Suite from West Side Story, the Stars and Stripes Forever and the 1812 Overture.

Conductor, Holly Krafka

Holly Krafka, Director, Symphony NH Chorus

Holly Krafka, Director of the Symphony NH Chorus, also conducted pieces featuring the chorus.

It was a superb concert showcasing the talents of both the orchestra and the chorus, and the variety of music performed offered something to please everyone in the audience, children and adults alike.

All in all, we had great weekend in Southern New Hampshire at these three wonderful end-of-summer events!